2019年4月9-13日，世界領(lǐng)先的印刷技術(shù)展覽會之一的Print China 2019在中國東莞隆重舉行，博斯特在此次展會上展示了多種旨在助力包裝印刷企業(yè)提高生產(chǎn)效率和產(chǎn)品品質(zhì)的創(chuàng)新技術(shù)。其中包括兩款業(yè)內(nèi)領(lǐng)先的糊盒機(jī)——FULONG III 50 A1和MEILONG III 110 A2，兩款最受歡迎的模切機(jī)——SP 106 E和SP 106 ER，以及一系列幫助客戶更進(jìn)一步提升生產(chǎn)力的外圍設(shè)備。

  Print China 2019 took place from April 9th to 13th in Dongguan city, China. As one of the largest exhibitors in this world-leading printing technology exhibition, BOBST showcased some of its principal innovations aimed at boosting productivity. This included two of BOBST’s leading folder-gluers, FULONG III 50 A1 and MEILONG III 110 A2, and two of its most popular die-cutters, SP 106 E and SP 106 ER. Also on show were an impressive range of peripherals and devices, capable of increasing productivity even further.

  眾所周知，2018年3月15日，博斯特中國推出了一項(xiàng)全新的 “博斯特中國4.0戰(zhàn)略”。“這個戰(zhàn)略致力于為充滿活力和激烈競爭的中國市場提供量身定制的解決方案，以博斯特中國獨(dú)特的專業(yè)技術(shù)將幫助客戶實(shí)現(xiàn)其在中國及其他地區(qū)的目標(biāo)。” 博斯特（上海）有限公司總經(jīng)理魯希瑞介紹道，“我們提出‘協(xié)同發(fā)展，追求卓越’兩大承諾，從本質(zhì)上講，這意味著我們的客戶將獲得最優(yōu)質(zhì)的瑞士品質(zhì)技術(shù)，并提供本地化生產(chǎn)和本地化的客戶支持服務(wù)。”

  BOBST China launched its new China 4.0 strategy in 2018.”Committing to delivering tailored solutions for the dynamic and highly competitive Chinese market, BOBST China’s unique know-how and technology will help clients reach their goals in China and beyond,” said Mr. Cyril Ruiz-Moise, the General Manager of BOBST Shanghai. “We launched the initiative ‘Proximity and Performance’ last year. Essentially it means that our clients are guaranteed the very best in Swiss-quality technology, with local production and a localized customer support service to match.”

  “為進(jìn)一步便捷參觀者，我們此次在展位上設(shè)置了7個參觀站點(diǎn)，分別是博斯特中國4.0戰(zhàn)略展示墻、富龍系列糊盒生產(chǎn)線、美龍系列糊盒生產(chǎn)線、SP 106 ER模切機(jī)、全新的SP 106 E模切機(jī)、服務(wù)專區(qū)和合作伙伴專區(qū)，”博斯特亞太區(qū)市場及溝通負(fù)責(zé)人張薇介紹說，“通過這7個站點(diǎn)，參觀者能夠更詳細(xì)地了解到博斯特的全新戰(zhàn)略、產(chǎn)品、服務(wù)，以及強(qiáng)大的合作伙伴。”

  “For the convenience of visitors, we set up 7 stations at the booth: one for the BOBST China 4.0 strategy, one for each of the four exhibited machines, as well as a Services area and a Partners area,” said Ms. Sophia Hooper, the Regional Marketing and Communication Manager Leader, "Through these 7 stations, visitors could learn more about our new strategy, our products, services and the strong partners of BOBST Shanghai."

  毋庸置疑的是，博斯特在展位期間所展示的多臺設(shè)備及其全球領(lǐng)先的自動化、高產(chǎn)能技術(shù)和服務(wù)，凸顯了博斯特對中國市場的深刻承諾，同時讓所有到訪博斯特展位的參觀者印象深刻。

  The machines and technology on show at the exhibition, along with BOBST’s world-leading automation and high productivity, reflected BOBST’s deep commitment to the Chinese market and impressed all visitors to BOBST booth. The focus was on the four machines which were live on show:

  FULONG III 50 A1，這種極其高效而緊湊的糊盒機(jī)，幫助客戶拓寬了產(chǎn)品范圍，并提供始終如一的高端品質(zhì)和驚人的生產(chǎn)力，該設(shè)備在現(xiàn)場生產(chǎn)速度達(dá)到350米/分鐘，與EASYFEEDER / BATCH INVERTER 4和CARTONPACK 4聯(lián)線生產(chǎn)，形成了高性能的糊盒生產(chǎn)線；

  FULONG III 50 A1, an extremely efficient and compact folder-gluer. The modular all-rounder helps customers to diversify their product range. Versatile and stable, this user-friendly folder-gluer delivers consistent high-end quality and amazing productivity. During the exhibition, this highly competitive folder-gluer ran up to 350 m/min and was combined with EASYFEEDER/BATCH INVERTER 4 & CARTONPACK 4, forming a high-performance folding-gluing line.

  MEILONG III 110 A2，這種用途極為廣泛的全自動多功能糊盒機(jī)，幫助客戶使用各種材料生產(chǎn)出各種各樣且數(shù)量驚人的紙盒產(chǎn)品。該設(shè)備在現(xiàn)場生產(chǎn)速度達(dá)到450米/分鐘，配備了SPEEDWAVE 2，幫助客戶節(jié)省時間的同時實(shí)現(xiàn)了卓越的折疊品質(zhì)，另外還大大提高了生產(chǎn)效率。結(jié)構(gòu)緊湊，使用方便，且界面友好的COLLECTING TABLE有效地幫助客戶高效包裝成品紙盒；

  MEILONG III 110 A2. This amazingly versatile folder-gluer can produce a large number of box styles in a wide range of materials. Known for its superb productivity – running at speeds up to 450 m/min during the exhibition - it was equipped with SPEEDWAVE 2, the patented no-hooks device for running crash-lock boxes at maximum speed with the greatest precision. The efficient packing of the finished boxes was made possible with COLLECTING TABLE, the compact and user-friendly semi-automatic packer.

  SP 106 ER和全新的SP 106 E模切機(jī)大幅提升了客戶加工紙盒過程中的產(chǎn)品質(zhì)量和生產(chǎn)率。高度自動化并配備先進(jìn)的HMI SPERE，提供了簡單的設(shè)置、快速換單，最大限度地延長了設(shè)備正常運(yùn)行的時間。博斯特的專利技術(shù)，如Autoplaten和Centerline，保證了完美的模切和清廢效果，甚至可以滿足最苛刻的客戶需求。現(xiàn)場所展示的SP 106 ER還配備了巧妙的取樣裝置和自動紙堆轉(zhuǎn)移（ATP）系統(tǒng)，實(shí)現(xiàn)了成品物流的完全自動化。

  SP 106 ER and the new SP 106 E improved both quality and productivity throughout the entire carton conversion operation. Highly automated and equipped with the advanced HMI SPHERE, they provided easy set-up, fast changeovers and therefore maximum uptime. BOBST technologies such as Autoplaten? and Centerline? can guarantee perfect die-cutting and stripping results, which can convince even the most demanding clients. The blanking die-cutter SP 106 ER was equipped with the Automatic Pile Transfer (APT) system, which allowed the complete automation of the material logistics. Visitors could also discover live the ingenious SAMPLING DEVICE, which supports the zero-fault packaging by allowing individual sheets to be extracted without stopping the production.

  對博斯特的客戶來說，智能的連接服務(wù)是一種戰(zhàn)略性的需求，這也是經(jīng)濟(jì)數(shù)字化的自然演變，并會以多種形式出現(xiàn)，以多種方式服務(wù)企業(yè)。展會期間，博斯特在服務(wù)方面展示了很多解決方案：熱線電話-提供遠(yuǎn)程幫助，通過遠(yuǎn)程分析和診斷問題，為客戶節(jié)省大量的金錢和時間；停機(jī)時間跟蹤-該應(yīng)用程序可以方便地訪問機(jī)器停機(jī)的根本原因。通過報(bào)告和示警，我們的客戶可以使用停機(jī)時間跟蹤來改進(jìn)生產(chǎn)；遠(yuǎn)程監(jiān)控應(yīng)用程序-為決策者設(shè)計(jì)的，是一個全面的生產(chǎn)報(bào)告工具，旨在快速獲取詳細(xì)的機(jī)器生產(chǎn)、工藝和技術(shù)數(shù)據(jù)。

  For Intelligent, Connected Services, are a very strategic need for our clients. It is a natural evolution of the digitalization of the economy that takes so many forms and touches businesses in so many ways. BOBST offered a lot of solutions in that direction: Helpline Plus-offers remote assistance that will save huge amounts of money and time for our clients, as issues can be analyzed and diagnosed remotely；Downtime Tracking-the App that gives easy access to machine stoppage root causes.With reports and alerts our customers can use Downtime Tracking to improve production；The Remote Monitoring App is made for decision makers and it  is a comprehensive production reporting tool designed to quickly access detailed machine production, process and technical data.

  4月9日晚間，“博斯特中國廣印展4.0 晚宴”隆重舉行，包裝印刷行業(yè)數(shù)百位精英齊聚一堂。博斯特向來賓們進(jìn)一步分享了其2018年實(shí)施新戰(zhàn)略以來的成果和2019年新的計(jì)劃，強(qiáng)調(diào)公司將不斷適應(yīng)中國市場新的需求，以最佳的價值、產(chǎn)品和服務(wù)，進(jìn)一步加強(qiáng)其作為行業(yè)技術(shù)潮流引領(lǐng)者的地位，”協(xié)同發(fā)展，追求卓越”。

  On the evening of April 9th, the BOBST China 4.0 dinner was held. BOBST shared with the guests the achievements of the new strategy in 2018 and the new plans for 2019, emphasizing that BOBST would constantly adapt to the new demands of the Chinese market. This means further strengthening the leading innovation position with the best value, products and services, as well as pursuing the initiative “Proximity and Performance”.

  （自左往右：博斯特亞太區(qū)市場及溝通負(fù)責(zé)人張薇，博斯特（上海）銷售總監(jiān)黃進(jìn)平，博斯特（上海）總經(jīng)理魯希瑞，博斯特（上海）服務(wù)總監(jiān)趙峰，博斯特（上海）項(xiàng)目總監(jiān)王中）

  “我們很高興在為期五天的Print China 2019上和來自全球的博斯特的客戶們更詳細(xì)地討論了這些問題。數(shù)百家企業(yè)對我們現(xiàn)場所展示的模切與糊盒方面的解決方案表現(xiàn)出了濃厚的興趣，現(xiàn)場所取得的訂單為博斯特中國4.0戰(zhàn)略在中國的進(jìn)一步拓展奠定了扎實(shí)的基礎(chǔ)。” 博斯特（上海）有限公司銷售總監(jiān)黃進(jìn)平說道。

  “We are very excited that we have discussed this in more detail with attendees from all over the world in the past five days of Print China 2019. Hundreds of companies have shown great interest in BOBST die-cutting and folder-gluing solutions, and the orders we received during the exhibition have laid a solid foundation for the further expansion of the BOBST China 4.0 strategy in the country.” said Mr. Wilson Huang, the Sales Director of BOBST Shanghai.

  除了在現(xiàn)場展示全球領(lǐng)先的印后加工設(shè)備與服務(wù)產(chǎn)品，博斯特還在在現(xiàn)場展示了數(shù)十款由博斯特的設(shè)備加工而成的包裝產(chǎn)品。“這充分表明在‘博斯特中國4.0戰(zhàn)略’的指導(dǎo)下，我們比以往任何時候都更加關(guān)注客戶的需求，以及他們正在做些什么，真正做到以客戶為中心。我們可以很自豪地看到，我們的設(shè)備可以幫助客戶創(chuàng)造性地開發(fā)廣泛的應(yīng)用產(chǎn)品包裝。此外，伙伴關(guān)系也是我們非常重視的，所以我們與亞太地區(qū)的客戶開發(fā)了伙伴關(guān)系項(xiàng)目。” 博斯特亞太區(qū)市場及溝通負(fù)責(zé)人張薇說道。

  Also displayed were dozens of products converted by BOBST machines, which fully demonstrated the company’s aim to be fully customer-centered. “Under the BOBST China 4.0 strategy, we are more focused than ever on our customers and on what they do. BOBST is proud to see what our machine can help our customers to be creative and develop a wide range of applications for product packaging. Partnership is also something that we value very much and we developed a partnership program with local customers,” said Ms.Sophia Hooper, the Regional Marketing and Communications Leader.

  自進(jìn)入2019年以來，以“博斯特中國4.0戰(zhàn)略”為基石，博斯特上海進(jìn)一步走進(jìn)客戶，深耕市場。謹(jǐn)遵“協(xié)同發(fā)展”和“追求卓越”的兩大承諾，“博斯特中國4.0戰(zhàn)略”進(jìn)一步得到了貫徹與實(shí)施，如：更多適合中國市場的本地化的技術(shù)創(chuàng)新與產(chǎn)品研發(fā)；更多適合中國客戶的全新機(jī)型、解決方案、創(chuàng)新服務(wù)產(chǎn)品等。除此之外，博斯特還在繼續(xù)拓展合作伙伴，并將和興作為博斯特 首選的Tooling解決方案供應(yīng)商，Print China 2019期間組織客戶們參觀了和興的工廠，以此進(jìn)一步證明了他們的技術(shù)與產(chǎn)品的優(yōu)勢。

  （自左往右：博斯特（上海）服務(wù)總監(jiān)趙峰，和興激光刀模總經(jīng)理蔣和興，博斯特（上海）總經(jīng)理魯希瑞）

  Since the beginning of 2019 and due to the new strategy, Bobst Shanghai has reached out to more customers and extended its presence on the Chinese market. In line with the two commitments of Proximity and Performance, BOBST China further implemented more localized technological innovation, product development, new machines, solutions and innovative services for Chinese customers. In addition, BOBST continued to develop a network of partners and showcased Wohing as its preferred local tooling solution for China. A visit to their new plant was organized during Print China 2019 to explain on site the advantages of the partnership.

  尤其值得一提的是，博斯特還宣布了其在華南地區(qū)開設(shè)的位于廣州的第一家演示中心，未來將有更多的銷售人員和技術(shù)人員在這個充滿活力的地區(qū)工作，演示中心還將有一臺配備了和興刀模的模切機(jī)運(yùn)行，不僅為客戶提供現(xiàn)場演示，也能提供培訓(xùn)。“我們確實(shí)希望我們的客戶能夠享受與博斯特更近距離的合作，并以最佳的方式管理他們的博斯特設(shè)備，以取得最大的成功，充分達(dá)到‘博斯特中國4.0’戰(zhàn)略的最終目的。”魯希瑞總經(jīng)理說。

  BOBST also announced the opening of its first competence center in Guangzhou, South China. BOBST will have more sales people and more technicians available for this very dynamic region. The competence center will also have a die-cutter running with Wohing tooling and will be able to provide training for client operators. “We do hope that our clients will enjoy an increased Proximity with BOBST and manage their performance in an optimum way for their greatest success.” said Mr. Cyril Ruiz-Moise.